Formula E CEO: ‘If you’re not evolving, you are going backwards’

Formula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.

By Molly Innes 5 Jul 2024 7:01 am

Bringing a new CMO into a business, and restructuring a marketing function, is no mean feat.

For Formula E’s CEO Jeff Dodds, who joined the business a year ago, making concrete changes to how the motorsport company functions has been a key part of his first 12 months in the post.

Not yet a subscriber?

Buy today to continue reading

Why restructuring is part of the modern marketer’s life

Josie Allchin

Viewpoint: Zoe Howorth Market activation director, Coca-Cola Great Britain Restructuring is a part of life in marketing and that’s because the old marketing models are no longer effective – all consumers (not just edgy teens) consume media in a different way. They are busier and have so much more to interact with. Cue the now […]