CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
From inspiring her team to sit “on the edge of their seats” to getting under the skin of the organisation, self-acceptance has made Minjae Ormes a more effective leader.
Laurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.
Procter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
Victoria Taylor set up Marketing Mavericks, which counts Glasgow University and Nottingham Trent among its clients, in 2020 after the pandemic hit job opportunities for graduates.
Starbucks has appointed former Pizza Hut and Taco Bell CMO Brian Niccol as its new CEO, as the coffee chain looks to turn around ailing sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Faced with a “potential halving” of investment in apprenticeships, 77% of universities fear Labour’s proposed Growth and Skills Levy could hinder uptake.
Diligence and resilience is needed when establishing an internal marketing academy, combined with an ability to “join the dots”, says Reckitt’s Becky Verano.
Three things to remember as you go on holiday this year, but most of all, how important it is to take a break from it all now and again.
Some marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
With the demands on marketers forever changing, is coaching the answer to career success?
Marketers see GenAI as a productivity aid, but in reality that means more work in the same time, not the same in less.
The Marketing Academy Foundation hopes its free employability workshops will help diverse young talent negotiate their first steps in the marketing industry.
Restructuring shouldn’t always be seen as a negative – it can be used as an opportunity to address fundamental issues and reset the position of marketing in the organisation.
From talent spotting to prioritising mentoring, Diageo marketers Gráinne Wafer and Lauren McKay believe there’s lots to learn from colleagues at different career stages.
Antoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth.
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Formula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
Deliveroo restructured in October as its top marketer believes “magic happens” when marketing and product are more closely aligned.
The Paddy Power-owner wants to avoid teams marking their own homework as it forges a new centralised marketing function.
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