Universities ‘concerned’ skills levy could harm marketing apprenticeships
Charlotte RogersFaced with a “potential halving” of investment in apprenticeships, 77% of universities fear Labour’s proposed Growth and Skills Levy could hinder uptake.
‘There’s another way’: One entrepreneur on helping marketers go freelance
Molly InnesVictoria Taylor set up Marketing Mavericks, which counts Glasgow University and Nottingham Trent among its clients, in 2020 after the pandemic hit job opportunities for graduates.
How Reckitt’s marketing academy is ‘raising the floor and the ceiling’
Charlotte RogersDiligence and resilience is needed when establishing an internal marketing academy, combined with an ability to “join the dots”, says Reckitt’s Becky Verano.
Often the best ideas come while relaxing on an inflatable watermelon
Johnny CorbettThree things to remember as you go on holiday this year, but most of all, how important it is to take a break from it all now and again.
‘No one teaches you how to be a great leader’: Why some CMOs are pivoting into executive coaching
Molly InnesSome marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
‘Push outside your comfort zone’: Why marketers are leaning on coaching
Molly InnesWith the demands on marketers forever changing, is coaching the answer to career success?
Will GenAI be a timesaver or will it frazzle marketers at scale?
Ben DavisMarketers see GenAI as a productivity aid, but in reality that means more work in the same time, not the same in less.
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