‘I need to continually reinvent who I am’: Pete Markey on becoming ISBA president
Grace GollaschISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
ISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
Marketing Week’s 2023 Marketer of the Year takes over the role from NatWest Group CMO Margaret Jobling.
The beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
Marketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Boots’ 2023 Christmas campaign features an empathy-led story of a mother and daughter on a mission to pay back Santa.
The Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Research from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
As shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
No7, Soap & Glory, and Liz Earle are brands with equity in their own right, says No7 Beauty Company marketing director Richard Bowden, who says treating them as such will help unlock future growth.
Boots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.
Primark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
Are retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Boots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Is now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”?
All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.