‘We’re not interested in wasting your money’: P&G reassures investors on marketing effectiveness
As P&G makes a “meaningful” increase to marketing spend, its leadership seeks to reassure investors it is both efficient and effective in driving growth for the business.
Procter and Gamble’s leadership gave assurances to financial analysts today (30 July), that it was working to ensure its increased marketing spend was working as efficiently and effectively as possible to drive growth for the business.
The FMCG business, which owns brands including Pampers, Gillette and Ariel, made a “meaningful increase” in marketing investment this year. For example, in its fourth and final quarter, ended 30 June, P&G increased its marketing investment by 300 basis points compared to the same period last year. It did not give an exact figure as to how much it had spent on marketing.
