Tesco CEO: Brand perceptions are up ‘across the board’
Niamh CarrollThe UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
The UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
Group customer director Emma Botton has been with Tesco for eight years, taking on the most senior marketer last year after chief customer officer Alessandra Bellini left the business.
Tesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
In the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.
Tesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
Supermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
Tesco has launched its Christmas ad for 2023 – but despite the festive trappings its group customer director Emma Botton says it is important to be consistent for its consumers.
Some 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
Marketing leaders from Tesco, Costa Coffee and Octopus Energy share three cautionary tales about what can go wrong – and how to set it right – during your marketing career.
As Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
Alessandra Bellini, Marketing Week’s Marketer of the Year in 2020, will leave the role at the end of September, prompting a restructure that will see the chief customer officer role scrapped and a new dual unit created.
Tesco evolved its Clubcard offer, adding exclusive member discounts in 2020, which many rivals have looked to emulate, but its top marketer argues its proposition still stands out thanks to its “unrivalled” customer data.
It could cost Tesco £8m to remove its Clubcard prices marketing assets, following the supermarket’s second loss against Lidl at the High Court in its long-standing trademark dispute.
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