Universities ‘concerned’ skills levy could harm marketing apprenticeships
Charlotte RogersFaced with a “potential halving” of investment in apprenticeships, 77% of universities fear Labour’s proposed Growth and Skills Levy could hinder uptake.
Opening Up
‘Background to the foreground’: How the Co-op kickstarted socio-economic pay gap reporting
Charlotte RogersThe retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
‘Words into action’: Bootcamp helps emerging marketing talent break barriers
Charlotte RogersThe Marketing Academy Foundation hopes its free employability workshops will help diverse young talent negotiate their first steps in the marketing industry.
Young people invited to ‘co-create the future of marketing’
Charlotte RogersA new alliance aims to connect under-represented young people with career opportunities in the marketing industry.
Election 2024: What next for marketing apprenticeships?
Charlotte RogersApprenticeships are becoming a politicised issue, with Labour criticising the “failed” levy and the Tories slamming their rival’s plans. What can businesses expect?
Winner of the inaugural Talent Trailblazer Award revealed
Marketing Week ReportersVCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
What to consider when setting up an apprenticeship
Matthew ValentineFrom assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.
Apprenticeships: Over a quarter of brands blame time pressures for slow uptake
Charlotte RogersAs National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Diageo on the ‘magic’ of supporting underrepresented talent
Charlotte RogersThe drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.
Marketing urged to ‘own’ its socio-economic pay gap problem
Charlotte RogersThis Class Pay Gap Day (14 November), the marketing profession is being urged to take action to address its persistent lack of socio-economic diversity.
More is possible to widen accessibility to marketing careers, but it requires genuine commitment
Russell ParsonsPulled from six months’ reporting, we present a checklist of what’s possible to widen accessibility to marketing to different people, but real democratisation of marketing careers requires genuine effort and commitment from brands.
7 things you can do now to democratise marketing
Charlotte RogersFrom investigating levy share, to blind CVs and embracing mentoring, here are seven practical ways marketers can open marketing up to talent from diverse socio-economic backgrounds.
This Much I Learned: How to break the ‘social class taboo’
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?
How to get the most from apprentices in year one
Daryl FieldingApprenticeships are a great way to encourage talent from diverse backgrounds into marketing, but the first year can be challenging for them and your brand unless you plan ahead.
‘Just do something’: The Guardian on its mission to recruit diverse talent
Charlotte RogersUrging other brands to get moving on plans to create opportunities for diverse talent, the Guardian believes its new marketing internship is a step towards bridging the socio-economic divide.