‘Crystal clear on growth’: Waitrose on becoming ‘more confident’ in its brand personality
Niamh CarrollWaitrose is utilising a more “confident” communications strategy to bring new shoppers into the brand, says customer director Nathan Ansell.
‘More fun and modern’: Waitrose on its party-focused Christmas ad
Molly InnesFor its first ad with Saatchi and Saatchi, Waitrose is pushing “against the norms” of Christmas advertising, says customer director Nathan Ansell.
Waitrose creates three new roles to bolster marketing team
Niamh CarrollThe new roles will see the brand and customer experience teams come together to take relationships with customers “to the next level”, according to Waitrose customer director Nathan Ansell.
‘There’s a desire for real life things’: Primark’s marketing boss on the strength of the high street
Molly InnesPrimark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
Emphasising ‘the John Lewis difference’: Inside the Partnership’s choice of new agency
Niamh CarrollThe company’s customer directors tell Marketing Week it was Saatchi & Saatchi’s focus on differentiation, understanding of “the demands of modern retail marketing”, and its “smart, strategic, exciting” creative ideas that helped secure it the account.
John Lewis names Saatchi & Saatchi as new ad agency
Molly InnesAfter a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
John Lewis preps revamped member offer as it hires first pan-partnership loyalty lead
Lucy TesserasTesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.
John Lewis Partnership insists transformation plan ‘on track’ despite £234m loss
Molly InnesInflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Waitrose unveils ‘bold’ campaign to promote major price cuts across value range
Michaela JeffersonPrices will be reduced by 14% on average across everyday basics such as carrots, tea and sausages.
Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Waitrose spotlights the year-round efforts of suppliers with Christmas ad
Niamh CarrollThe supermarket is aiming to do something “different from the norm” with this year’s Christmas campaign.
Waitrose unveils brand refresh in bid to become ‘more relevant’
Charlotte RogersThe grocer hopes by adopting a “more confident” tone of voice it can dial up its appeal among consumers looking for quality products amid the cost of living crunch.
Waitrose admits its brand positioning is ‘long overdue’ a refresh
Molly InnesWaitrose is due to unveil its new brand positioning within the next couple of weeks, which the supermarket’s executive director says will be more “confident and bold”.
Waitrose’s top marketer Martin George steps down
Michaela JeffersonWaitrose is in the process of recruiting a new customer director to replace George, as he departs to pursue non-executive roles.
Waitrose launches first campaign for value range after Asda clash
Lucy TesserasWaitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.