P&G European brand boss named ISBA vice-president
Matthew ValentineProcter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
WFA makes ‘difficult decision’ to discontinue GARM following X lawsuit
Grace GollaschThe WFA confirmed its decision to suspend GARM activities as the recent allegations from Elon Musk have “drained” the non-profit’s resources and finances.
‘This lawsuit seems misguided’: Has Musk made a mistake suing over alleged ‘boycott’?
Niamh CarrollX’s decision to sue the WFA for allegedly leading a “boycott” of the platform looks likely to deepen the gulf between the billionaire and brands.
‘I need to continually reinvent who I am’: Pete Markey on becoming ISBA president
Grace GollaschISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Marketers urged to prepare for ‘low-cookie world’ as Google abandons plans to deprecate third-party cookies
Grace GollaschRather than removing third-party cookies, Google has proposed an “updated approach” that claims to “elevate user choice”, but experts encourage marketers to continue pursuing other forms of targeting and measurement.
More menopause ads banned for making misleading claims
Matthew ValentineThe Advertising Standards Authority has banned two more ads for making unsubstantiated claims about relieving menopause symptoms.
Boots CMO Pete Markey appointed ISBA president
Grace GollaschMarketing Week’s 2023 Marketer of the Year takes over the role from NatWest Group CMO Margaret Jobling.
ASA cracks down on brands claiming to treat ADHD and autism
Molly InnesAds from three different brands have been banned by the advertising watchdog to protect “vulnerable” consumers.
ASA cracks down on health claims in ads for menopause supplements
Matthew ValentineThe Advertising Standards Authority (ASA) is engaged in a wider project to tackle misleading claims around the treatment of menopause symptoms.
Veracity of political ads to be tested by group calling for more regulation
Matthew ValentineNot-for-profit, politically neutral group Reform Political Advertising has mobilised a panel to review factual claims in all parties’ ads in the run-up to the general election.
Paddy Power’s owner on why effectiveness is as much about making gambling safer as it is delivering business results
Molly InnesParent company Flutter Entertainment wants to put safer gambling at the core of its business, claims marketing boss Gareth Maritz, as the firm kicks off a transformation agenda.
Advertising no longer the UK’s least trusted industry for first time in a decade
Molly InnesResearch from the Advertising Association finds that trust in advertising is growing, with the industry no longer the UK’s least trusted.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Online ads ‘most complained about channel’ in 2023
Molly InnesThe ASA received 39,034 complaints in 2023, a 16% increase on 2022’s figures, nearly 21,000 of which were about online adverts.