The introduction of higher tuition fees has sparked predictions of a long-term decline in the number of graduates entering the marketing industry. But instead of viewing the drop as trigger for a potential dearth in top talent, some in the industry believe brands should take the opportunity to draw from a more diverse pool to find future marketing leaders.
The Avios loyalty scheme ad has been catching attention for its inventive approach featuring everyday objects lifting off the ground.
Leading brands O2, ITV, Heinz and Three are investing in data initiatives and expertise in an effort to improve return on investment during the tough economic climate.
Procter & Gamble, Kraft and HSBC are all set to take to the stage and share their business insight at the Marketing Week 1-2-1 Digital Strategy Summit.
Delegates at Marketing Week’s 1-2-1 Digital Strategy Summit are set to hear exclusive web tips from BSkyB’s head of ecommerce marketing Mark Nicholson.
Calls for a bank holiday specifically for marketing and communications professionals have emerged as plans for the biggest industry celebration of the year take shape.
Waitrose head of commercial Nick White will be speaking at the Marketing Week 1-2-1 E-commerce Summit on 19 May. He will give his tips and advice for success in the online grocery market fresh from announcing a £10m investment in the Waitrose online platform.
A viral video for climate change campaign 10:10 that shows schoolchildren, actress Gillian Anderson and ex-footballer David Ginola being blown up for not caring about climate change has been been removed from its website after sparking controversy.
Some 40% of adverts carrying a ’green’ claim do not provide supporting information to back up the claim or compare their product to an alternative, according to a report commissioned by the Government’s Environment Department, Defra.
Brands looking to push their green credentials should not be distracted by political or CSR “sideshows”, according to environmental experts.