‘We were feeling beige’: Suzuki on its plan to ‘outsmart’ the competition
Grace GollaschLooking to “outsmart” rather than outspend its rivals, Suzuki believes its ‘Good Different’ platform has given the car marque a “unique” identity.
Halfords profits fall despite doubling loyalty membership
Grace GollaschHalfords has doubled loyalty membership in the past year, during a “tough” period which has seen its profits fall more than 18%.
Ineos Automotive CEO: ‘Marketing is integral to what we are trying to achieve’
Grace GollaschIneos Automotive is spending over £17m on its first global advertising campaign to boost awareness and build its brand proposition.
‘Endless love stories’: Volkswagen on the strategy behind its new brand platform
Josh StephensonVolkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
Ford: Using ‘business metrics’ can earn marketers a seat at the top table
Grace GollaschTrading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
Elon Musk labels Tesla’s advertising ‘generic’ as it lays off entire marketing team
Josh StephensonThe car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
How Range Rover and Sky joined forces to create ‘event TV’
Marketing Week ReportersThe car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
Renault shifts focus to ‘upper end of mainstream’ as it looks to drive reappraisal
Chris SutcliffeCar manufacturer Renault is seeking to reinvent itself in the eyes of younger consumers, with a new campaign that urges them to ‘Rethink. Renault’.
Auto Trader looks to ‘underrepresented’ groups for its largest-ever marketing investment
Chris SutcliffeThe automotive marketplace is making its biggest ever increase in marketing spend to entice younger and female audiences into its ecosystem.
‘High-tech, high-touch’: Aston Martin on transforming digital to create personalised experiences
Josh StephensonAston Martin has been overhauling its digital offer to create “almost one-to-one” experiences for potential customers.
ASA bans Toyota ad in first environmental ruling of its kind
Chris SutcliffeThe Advertising Standards Authority has upheld a complaint against an ad in Toyota’s ‘Born To Roam’ campaign on social responsibility grounds.
If the automotive industry wants to grow it needs to target women
Helen JamesOver half of female motorists don’t feel seen by motoring marketing comms. If the industry wants to grow in the face of a clampdown on petrol vehicles perhaps it’s finally time for women to be targeted.
Musk: Advertising won’t work for Tesla until cars are ‘more affordable’
Niamh CarrollTesla has embarked on a series of price cuts since the beginning of the year, however CEO Elon Musk says this has not been enough to drive demand.
‘Simple is the hardest thing to achieve’: Peugeot’s marketing lead on a brand-led future
Josh StephensonPeugeot are investing in brand building and a more ‘modern’ approach to marketing to grow a distinctive brand identity in a fiercely competitive category.
Motorway on why acting ‘primetime’ is important in low-interest categories
Josh StephensonMotorway’s marketing director believes differentiation is key for utility brands as the car-selling platform continues to grow at pace.