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‘The future is in your bra’: How brands are encouraging people to vote
From swiping right to swinging bras, brands including Tinder and Lemonade Dolls have been making an effort to get people to vote at the general election.
The deadline to register to vote has been and gone and there is now less than two weeks until the biggest UK election in a long time. Amid all the party pledges, polarised views and disillusionment, brands have remained largely silent in encouraging people to cast their vote on 4 July.
There are, however, a handful that have decided to use their power and influence to get people to show up to what has been the most hotly debated election in years.
