One CMO on coming ‘home’ to marketing after years in general management
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
Creating great experiences has been a focal point of Warner Hotels CMO David Murdin’s career.
“I love advertising, but I assume advertising is just the start of the conversation,” he says.
He believes great brands can be established with little traditional advertising, giving the example of Nandos or Wagamama, but he says brands can rarely be built without great experiences.
Murdin has worked across many different brands in his career: British Airways, Wagamama and Costa Coffee to name a few, and what this has equipped him with is knowledge about how to provide great experiences, something that he says has given him a real “edge” in his career.
