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Russell James

England & Wales Cricket Board (ECB)Sales & Marketing Director

With over two decades of experience as a Senior Commercial Leader, I’ve focused on driving revenue growth, fostering strategic partnerships, and implementing innovative commercial strategies. My career was founded with 10 years of Brand Management roles (head & shoulders, Olay) at Procter & Gamble (UK, Europe) and Luxury Marketing Director at Hilton Worldwide (EMEA). In the past ten years, I’ve contributed to the commercial successes both Women’s and Men’s sport at the English Football Association and England Cricket Board. Currently, I serve as a Non-Executive Director at British Universities & Colleges Sports (BUCS), with a focus on promoting sustainable student sport & well-being.