One marketer on going from career ladder to ‘jumping higher’
A former marketer at Unilever, Reckitt and Dyson, Rachel Exton embraced the possibilities of a sideways career step to supercharge her marketing mission.
Rachel Exton remembers falling in love with marketing as a teenager studying for a GCSE in Business Studies.
Feeling an affinity for every aspect of the course, from operations to HR and particularly marketing, studying business at university felt like a “slam dunk”. Exton purposely chose a university with a placement year, which in 1996 felt like a different route to take from standard academia.
“I just loved getting real life experience. I loved the fact some of my marks were on my presentation skills. In business, why do you want somebody who can write an essay? You write business cases,” says Exton. “You have to stand up and sell your ideas.”
