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One marketer on the power of not ‘overthinking’ your career
From leading a revival at Snickers to bringing Lynx to Asia and driving Pret’s digital transformation, Dan Burdett is a firm believer in the value of trusting your gut.
Growing up, Dan Burdett never considered a career in marketing. While studying for his A levels in art, maths and physics, he remembers going with a friend to the school careers library to work out to do next.
“The first box we came to was architecture. Maybe further down there was a box under ‘M’ for marketing, but we never got there,” Burdett recalls.
