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‘Combining left and right brain is fascinating’: One marketer on serving customer and company
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
Claudia Calori had her very own sliding doors moment at the beginning of her career. On one path was a career in journalism and on the other was marketing and an opportunity with Procter & Gamble.
“I was writing for a magazine when the P&G opportunity came along. My editor at the magazine had even just asked me if I wanted to come work full time for them,” she tells Marketing Week. “But, ultimately, marketing just felt a little bit more in my court at the time.”
