Overstating creativity’s importance and pricing power: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From McDonald’s CFO asserting the importance of marketing to its business growth to Mark Ritson declaring creativity is overrated at Cannes, it’s been a busy week. Here is my take.
In the Cannes
Back in the day when Marketing Week magazine existed, Tuesday was deadline day when we would chase down final leads and sign off pages.
Each deadline day was busy and occasionally led to anxious moments before we gave the printer the OK to start the run, and whatever went in was committed to paper.
One of the most memorable of such days was in 2016. Mark Ritson had sent me an email the weekend prior saying we should run a column with the headline ‘My comprehensive guide to what marketers can learn from Cannes’. “The column should be blank,” he added. I took this to be a joke. Fine, eviscerate, but, you know, a dissection, with actual words. I left for Cannes fully expecting the usual 800 words.
