The effectiveness agenda and brand loyalty: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the marketing effectiveness agenda stalling to marketers overestimating their chances of achieving brand loyalty, it’s been a busy week. Here is my take.
On the agenda
“There’s so much more pressure to show the marketing investment we’re spending is having an impact on revenue, sales, growth, market share, operations. Alongside that pressure to show revenue or growth from all spend, marketers are operating in a market where budgets are becoming more challenging.”
These are the thoughts of John Bernard, global marketing and sales lead at scientific instrumentation company Malvern Panalytical.
His experience, however, will resonate with many marketers.
