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Tighter budgets and effective choices: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From budgets getting tighter to making any investment as effective as it can be, it’s been a busy week. Here is my take.
Controlling the narrative
Most marketers will be tasked with growth targets that exceed predicted growth for the UK economy. Despite the hint of a green shoot or two, the real economy for many marketers is challenging.
A global report that captures the reality for UK brands from Gartner this week found marketing budgets have dropped to 7.7% of overall revenue in the year to date, from 9.1% in 2023 and 9.5% the year before.
