In-depth features, interviews and insights into marketing’s biggest issues.
Diageo’s global marketing sustainability director Deb Caldow says it’s important for marketers to have a sustainability framework and agenda created by fellow marketers.
B2B marketing is hitting its creative stride, but when it comes to nailing the effectiveness agenda brands need to pick up the pace or risk being left behind.
Shein’s corporate reputation needs improving for the business to successfully IPO, say retail analysts.
Data-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.
The Paddy Power-owner wants to avoid teams marking their own homework as it forges a new centralised marketing function.
Jill Hood was appointed as funeral plan provider Golden Charter’s CMO last month and is on a mission to “simplify” the sector and engage younger consumers.
From swiping right to swinging bras, brands including Tinder and Lemonade Dolls have been making an effort to get people to vote at the general election.
Forget FOMO, could fears someone might derail the strategy be dragging marketers into unnecessary meetings leading to confusion, unclear decision making and burnout?
Retail media is growing fast but there are watchouts brands must be aware of before jumping in full steam.
EE launched its biggest brand campaign in a decade last year after transitioning from mobile business to a broader service-led model, which its marketing boss says is driving consideration, awareness and purchase intent.
Marketers are ramping up their creative effectiveness capabilities, but do they still have room to grow when it comes to getting under the skin of creativity?
Heineken believes Spanish beer brand Cruzcampo will bring incremental growth to its portfolio and stand out in a crowded Mediterranean beer market.
Pitched as an alternative to radical innovation, is brand renovation an efficient way of getting existing customers to fall for your products all over again?
Intrepid Travel transformed its business from a performance-led marketing function to a brand-led one and, in turn, secured record growth.
Could a hybrid approach cherry picking the best of zero-based budgeting gain ground with marketers?