‘Nobody’s owning fun’. How one food brand plans to ‘get on consumers’ lips’
As it looks to increase brand awareness in a “boring” category, dip brand Holy Moly wants to “own fun” with its “bold, witty and upbeat” positioning.
Dip is the hallmark of any good social occasion. That’s why dip brand Holy Moly wants to “own fun” as it looks to increase brand awareness in a typically “boring” category.
Best known for its guacamole, Holy Moly wants to be the go-to dip brand for social occasions. With a 60% conversion rate from trying to buying, according to Holy Moly’s marketing head honcho Chris Busher, the next step is driving awareness.
“We just need to drive that awareness,” he tells Marketing Week. “We’ve just done £10m in retail value recently, and we’ve achieved that off 16% awareness. So for us, we’ve just got to keep pushing that top line.”
