What’s Pride got to do with it? Exploring gay men’s views on representation
Jennifer GleadowWill brands use their platform to become true allies for the LGBTQIA+ community, or risk accusations of ‘pink-washing’ based on superficial support?
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Price promotions and career breaks: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of price promotions to the value of taking time away from work, it’s been a busy week. Here is my take.
‘A cultural change’: Why Vodafone is back investing big in marketing
Molly InnesRecently promoted to chief brand officer, Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new brand platform.
Mars Petcare’s growth lead on its mission to ‘demystify digital transformation’
Grace GollaschA year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid Sudakov says it’s enabling the business to be at the “forefront of digitalisation”.
Why one scaleup business is investing in brand and its people to power growth
Molly InnesMarketing leaders should avoid taking a cookie cutter approach to hiring when eyeing up growth, says Tor Hunt-Taylor, marketing director at The Collective.
‘From 1,000 to 1’: Inside the development of the NHS’s first brand identity 25 years on
Josh StephensonThe NHS as we know it today only joined up under one brand identity in April 1999. Two of the project leads recall the challenges faced – and the benefits of simplicity that every brand can learn from.
‘You only regret the things you didn’t do’: Marketers on the power of career breaks
Megan TatumWhether it’s exploring the opportunities of secondments or booking a one-way flight to Mexico, marketers are feeling the benefit of taking time out from corporate life.
Why innovation is the cornerstone of Britvic’s excellence agenda
Charlotte RogersThe marketing team has developed a brand growth framework designed to identify “where to play and how to win”.
‘Still horrible’: Marketing recruiters and jobseekers on the current state of the market
Molly InnesRecruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands taking advantage of the ‘buyer’s market’.
The CX50 2024 list in full: The UK’s leading customer experience professionals
Marketing Week ReportersMarketing Week, Cognizant and Adobe reveal the full CX50 list of the top 50 CX professionals across five UK industry sectors.
Who are marketing’s biggest boardroom allies?
Matthew ValentineFrom winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the top of the corporate agenda.
Four ways to find out where your customers are coming from
Marketing Week PartnerUsing effective methods of tracking referral channels means marketers gain a 360-degree view of their business’s leads.
Pasta brand Barilla on why formalising marketing excellence drives growth
Michaela JeffersonAppointed in 2022 to lead the excellence agenda at pasta giant Barilla, Natalie Howell believes prioritising consistency and rigour helps brands scale.
Should marketers signal they’re out of work on LinkedIn?
Molly InnesDebate continues to rage as to whether out-of-work marketing candidates should signal their employment status on LinkedIn, with recruiters conflicted on the pros and cons.
It’s time to forget everything you think you know about live music fans
Marketing Week PartnerWith exclusive research by Live Nation UK’s marketing partnerships division unveiling the distinctiveness of live music fans in the UK, it’s time that brand marketers rethink outdated stereotypes – and start optimising their investment.