Carat’s grip on Volkswagen’s European media buying – one of its biggest accounts – has been weakened with the 170m German business moving to Grey Advertising’s MediaCom. The move – a significant blow for Carat – leaves a question mark over other key VW markets where the network handles media buying, particularly the UK, Spain, […]
Nationwide Building Society has announced a major job swap between four of the company’s directors. Mike Lazenby becomes the company’s divisional director, marketing. He was formerly divisional director, communications and replaces Tracy Morshead as head of marketing. Morshead becomes divisional director, central retail operations, with responsibility for databases, direct marketing and debt management. He replaces […]
Lads magazine Front has been shunned by a financial services advertiser because its contents are too sexually-explicit. Nationwide Building Society has pulled a print campaign for FlexAccount. The campaign targets the youth market with three humorous executions and breaks on November 1. It will appear in FHM, Loaded and Max Power as well as girls’ […]
It was a mixed week for Swedish furniture chain Ikea. First the group had to deny it supported the Conservative Party after it supplied the Tory conference with eight free armchairs. Then its “Stop being so English” TV ads inspired an anti-Swedish counter-attack from The Daily Mail and London radio station, Heart. Still, the chain […]
Ikea has appointed Partners BDDH to work alongside lead agency St Luke’s, which holds the furniture retailer’s 6m UK account. BDDH will work on a project for the Swedish retailer which is aimed at various European markets, including the UK. The agency will create in-store branding for the retailer’s newly integrated Home Office and Professional […]
Argos has announced its first major boardroom changes since the 1.9bn hostile takeover by Great Universal Stores three weeks ago. The restructure by Argos acting chief executive Graham Frost sees John Mayhead move from his position as Argos marketing director. He becomes the director with overall responsibility for Argos Business Solutions, which handles the retailers […]
Volkswagen UK unveils its largest single ad push to date this week with a 10m campaign for the new Golf. Advertising for the revamped car, which goes on sale this week, breaks on Friday and was created by BMP DDB. It will coincide with the on-air launch of the car company’s 3m sponsorship of Channel […]
Swedish furniture chain Ikea is to launch an own brand range of in-built fridges, cookers and ovens with products supplied by US consumer electronics company Whirlpool. The eight-strong chain sells Zanussi gas and electrical products in its stores and from its catalogues, but these are to be dropped, according to an Ikea spokesman. The Ikea […]
Channel 4 has secured a deal with German car maker Volkswagen to sponsor its sporting output across the whole of the network. The contract is understood to be worth 3m per year. The initial deal is for a year. The deal is the first of its kind on British TV and the initiative was first […]
Channel 4 has secured a deal with German car maker Volkswagen to sponsor its sporting output across the whole of the network. The contract is understood to be worth 3m per year. The initial deal is for a year. The deal is the first of its kind on British TV and the initiative was first […]
MasterCard is understood to have appointed Publicis to an estimated 12.5m account covering what is described as its non-US “marketing projects”. The agency, which handles the credit card company’s UK branding work, produced ads for its sponsorship of the Euro 96 football championship last year and will handle a similar project for its involvement in […]
DDB Dusseldorf has regained the estimated 25m Volkswagen account in Germany, which is believed to include a pan-European campaign for the Golf model. The review was initially seen as a threat to the DDB network’s grip on the 263m international account, encompassing the 33m UK business held by BMP DDB. But the decision, based on […]
Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]
Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]
Supermarket multiple’s planned ABC card link-up with Argos leaves Somerfield out in the cold