Is the marketing industry letting young talent down?
From complicated application processes to negative narratives, young people embarking on marketing careers face an uphill battle.
By Molly Innes
If you’ve spoken to any recruiter in the last 18 months about the marketing jobs landscape, they’ll have probably told you – off the record – that it’s dire out there.
But when discussing the talent market and its pitfalls, talk doesn’t often centre on entry-level talent and the graduates making their first steps into the world of work.
“The pressure is on and budgets are being hit – and it’s not just the CMOs [being impacted]. It’s all the way down the food chain,” says Laura Chamberlain, marketing professor at Warwick Business School and Marketing Week columnist.
“Frankly, it’s early talent that are actually suffering the most, because they don’t have the voice. Nobody’s talking about it and nobody’s hearing about it.”
