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AB InBev praises ‘consistent’ marketing investment for growing revenues
Consistent marketing investment is a “priority” for AB InBev as it focuses on investing for “the long-term” following the Bud Light backlash.
By Molly Innes
AB InBev believes its “consistent” investment in marketing is paying off as it posted relatively positive second quarter results – despite the continued troubles of its flagship Bud Light brand.
The business estimates marketing investment in 2024 will be $7.2bn (£5.6bn), the same amount it spent last year, and up from 2022’s $6.8bn (£5.3bn).
