Pernod Ricard drops Vodka from Absolut logo to maximise brand
Seb JosephPernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache.
Pernod Ricard
Pernod Ricard digital advertising pours into travel retail
Seb JosephPernod Ricard is ramping up the digital media outlay for its travel retail business in an attempt to be less reliant on in-store promotions to expand what is its third largest market.
Pernod Ricard launches ecommerce hub to fuel UK sales
Seb JosephPernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev.
Absolut to take ‘interactive’ approach to global marketing
Seb JosephAbsolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.
Pernod Ricard preps marketing blitz to ‘seize all opportunities’
Seb JosephPernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe.
Pernod Ricard takes pregnancy logo scheme global
Seb JosephPernod Ricard is to expand the use of its European on-pack health warning system for pregnant women to the rest of the world as part of ongoing efforts to promote responsible drinking.
Pernod Ricard to step up global efforts to target female drinkers
Seb JosephPernod Ricard is taking its strategy of targeting female drinkers global as it looks to find ways to accelerate sales throughout the world.
Absolut London campaign avoids censure
Russell ParsonsAn Absolut vodka campaign featuring cartoon characters created by Gorillaz co-founder Jamie Hewlett has avoided censure following a complaint by Alcohol Concern that it was designed to appeal to under-18s.
Malibu launches Radio Maliboom campaign
Gina LovettPernod Ricard rum brand Malibu will launch the latest phase of its campaign targeting 18-24 year olds in the UK, airing Radio Maliboom across TV and radio channels next week.
Malibu campaign to target 18-24 year olds
Marketing WeekPernod Ricard is to launch a UK-specific campaign for its rum brand, Malibu.