Canva’s CMO on ‘building affinity’ to scale up its B2B business

Canva has exploded in popularity over the past few years and has quickly become a day to day part of many of our online lives.

In just over a decade, Canva has amassed 185 million monthly active users worldwide; who have created 20 billion designs between them and, in turn, contribute to the graphic design platform’s more than $2bn annual revenue.

For CMO Zach Kitschke, however, this is just a “drop in the ocean” in terms of the impact the brand wants to have. He is on a mission to reach every internet user across the globe.