Who are marketing’s biggest boardroom allies?
From winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the top of the corporate agenda.
Winning a coveted seat in the C-suite means working with your senior colleagues to further the interests of a company.
The sheer amount of time in the working day marketers spend with other functions highlights the advantages of building stronger relationships with C-suite colleagues, but which are the most important?
It may depend which sector you work in, but it could be any or all of them. For Jonathan Earle, managing director at sports tech company Sportradar and former Telefónica CMO, working effectively with colleagues right across the C-suite is essential to the success of a company. Different allies may be relevant at different times for particular projects, but other directors should not be neglected.
