Channel 4 study finds ‘noticeable decline’ in brands supporting trans community
The latest installment in Channel 4’s ‘Mirror on the Industry’ series highlighting transgender representation reveals fear of backlash is the main blocker of progress in trans-inclusive advertising.
There has been a “noticeable decline” in brands supporting and working with transgender talent, according to a new study, while just 10% of transgender people say they feel supported by brands.
The findings are part of Channel 4’s ‘Mirror on the Industry’ series, which explores diverse representation within the advertising industry.
“Speaking with transgender people within the media and marketing industry, it was really evident they’re noticing brands are consciously opting to not work with transgender talent, with growing perceptions that standing with transgender people presents a brand a risk,” says Channel 4 senior research executive Katya Des-Etgas.
