Streaming platform Tubi makes UK debut with focus on ‘brand over content’
The newest video streaming platform to enter the UK hopes to make its mark with a “brand-first” approach and “diversity of content”.
Tubi, a free ad-supported video streaming platform, is launching in the UK today (2 July), looking to make its mark in the crowded space by taking a “brand-first” approach.
Owned by Fox Corporation and currently available in the US, Canada and Latin America, Tubi claims to prioritise the viewer experience over content.
“We plan on leading with brand first and highlighting the experience rather than the content,” Tubi’s CMO Nicole Parlapiano tells Marketing Week.
The platform has more than 20,000 movies and TV episodes on-demand, featuring content from global distributors such as Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment. It also offers a slate of exclusive Tubi Originals. It will compete with key players like Netflix, Amazon Prime Video and Disney+ as well as free options such as BBC iPlayer and ITVX.
