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World’s top brands increase value by 20% marking robust recovery
Apple hits a new milestone by becoming the world’s first trillion-dollar brand, according to Kantar’s BrandZ global top 100, as tech brands drive growth overall.
The brand value of the top 100 brands has increased by 20% compared to last year, marking a return to growth, according to Kantar’s global BrandZ ranking.
The value of the top 100 brands now stands at $8.3trn, up from $6.9trn last year, with 36 brands reaching their highest-ever value.
