Global ad revenue predicted to pass $1trn for first time in 2025
Global ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%.
Global advertising revenue is expected to increase by 6.8% next year, meaning it is on track to hit $1.1trn (£864.4bn) in 2025, a year ahead of earlier forecasts, according to GroupM’s latest This Year Next Year report.
The business predicts global ad revenue will grow 7.8% to $989.8bn (£778.7bn) this year, an uptick from the 5.3% growth predicted in December.
Despite ongoing inflation in many markets, consumer spending has remained resilient, while AI has driven business investment throughout the first half of the year.
“I think a lot of people have been surprised by how well consumer spending has kept up and how well business investment has kept up,” Kate Scott-Dawkins, author of the report, tells Marketing Week.
