Subscriber Exclusive 
Mars Petcare’s growth lead on its mission to ‘demystify digital transformation’
A year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid Sudakov says it’s enabling the business to be at the “forefront of digitalisation”.
Mars Petcare has been on a mission to “demystify digital transformation” as it looks to set the business up for growth. In order to do this, the company has been working to integrate its growth, digital transformation and service platform units into one “unique function”.
Leading the charge is the business’s former global CMO Leonid Sudakov who took on the newly formed role of president of growth, digital, and platforms 18 months ago.
