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CBD brand Trip on using TV to build trust as it looks to ‘maximise’ growth
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
Carbonated soft drink brand Trip is looking to increase brand awareness and build trust in CBD as it reaches an “inflection” point in its growth journey.
In line with increased retail distribution, the company is launching its first TV campaign as part of its mission to become “synonymous with calm”.
“TV is a mass marketing channel, and it didn’t make sense to do that until we had mass reach,” Trip’s head of brand Alice Ratcliffe tells Marketing Week.
