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Luxury brand Montblanc on returning to its ‘core’ to drive future growth
The Richemont-owned luxury lifestyle brand’s CMO is looking to bring its iconic pens and a joy of writing to everything that the brand is looking to achieve across its portfolio.
Luxury lifestyle brand Montblanc may now trade in leather goods, perfumes, watches and jewellery – but it will always be best known for its beautiful, elegant pens.
This, though, comes with its own set of problems. Writing instruments are an ever-decreasing part of our increasingly digital world. When was the last time you sent someone a letter?
