‘We run our own race’: Domino’s CEO asserts brand is not vulnerable to consumer sentiment
Domino’s Pizza is making value an ongoing focus, but insists that this stretches broader than just price, and that it is not vulnerable to the impact of the macro-environment.
Domino’s Pizza has the ability to be the “owner of [its] own destiny” and not be too reliant on how the macro-environment is performing, its CEO Andrew Rennie has asserted.
“We really do run our own race, right? We really believe that we’re the owners of our own destiny when it comes to our consumer growth,” he told investors today (6 August). “I think you’re seeing that right now, that what we’ve done to drive the growth has been nothing to do with the macro-environment, per se.”
Value was identified as an ongoing focus for the pizza chain as it announced results for the first half of its financial year, ended 30 June, today. This echoes what was said by fellow fast-food brand McDonald’s during its investor call last week when it said it needed a “rethink” on value after some consumers were reacting negatively to price increases implemented during high inflation.
