‘Nose in, fingers out’: Why becoming a non-exec helps marketers ‘join the dots’
Appointed to provide constructive challenge and big picture clarity, marketers in non-executive director roles are taking invaluable skills back to the day job.
When Samantha Fay, CMO at immersive theatre company Layered Reality, found out she’d secured a role as trustee and board member at the Old Royal Naval College in January she “couldn’t quite believe it.”
Although this wasn’t her first non-exec position – she’s been a founding member and advisor for professional networking organisation Girl’s Club since 2020 – Greenwich-based Fay was delighted to share her expertise with the Old Royal Naval College’s board. The benefits have gone both ways, however.
“I’ve definitely taken as much from the trustee role as I’ve put back in,” she says. “It broadens your horizons. It’s only been six months, but the range of people I’ve met through the role has given me so many different insights.”
