Why GambleAware wants to reposition gambling ads as a public health risk
Ellen HammettNew research from the charity reveals 67% of the public feel there is too much gambling advertising in the media, while two thirds fear the impact on children.
Levi’s CEO: The brand has ‘never been stronger’
Ellen HammettHaving a strong presence at global events such as Coachella has helped to drive “brand heat”, says Levi’s boss Michelle Gass.
Revolution Beauty admits negative impact of reduced marketing investment
Ellen HammettThe makeup brand has reported various declines in its full year 2024 results, many of which are attributed to a reduction in marketing spend.
Mentos on its £1.5m push to grow in the ‘brand-led’ UK market
Ellen HammettMarketing boss at the mint brand Mark Roberts believes “understanding the land” in which your brand plays is the best way to succeed in a rapidly changing market.
‘A purchase trigger’: Drinks brand Boost on its strategy for winning over ‘hearts and minds’
Ellen HammettHaving achieved scale, the UK energy drinks company has its sights set on the “big brand objective”.
AO accelerates shift from acquisition to long-term brand play
Ellen HammettThe electrical retailer is expecting “longer-term benefits” from a bigger investment in brand marketing, as it chases fame and improved consumer trust.
‘The future is in your bra’: How brands are encouraging people to vote
Ellen HammettFrom swiping right to swinging bras, brands including Tinder and Lemonade Dolls have been making an effort to get people to vote at the general election.
Inside Abel & Cole’s ‘deliberately disruptive’ marketing strategy
Ellen HammettThe sustainable food delivery brand has adopted a new creative approach, which has pushed it out of its comfort zone but enabled it to be more “confident” as it strives for growth.
Consumers feeling ‘optimistic’ about UK economy in run-up to general election
Ellen HammettConsumer confidence in the UK economy was up for a third month in a row in June, though a new period of uncertainty could be on the horizon.
Canva’s CMO on ‘building affinity’ to scale up its B2B business
Ellen HammettThe graphic design platform is focused on building its brand awareness across the world as it looks to develop its B2B business.
‘Awareness is critical’: Inside Cathay Pacific’s ‘always on’ brand push
Ellen HammettThe Asian airline is investing in marketing again as part of its longer-term mission to boost awareness and consideration post-Covid.
Election 2024: Everything marketers need to know about the manifestos
Ellen HammettAhead of the UK General Election next month, Marketing Week rounds up the key takeaways for marketers from the four main political party manifestos.
‘Planned for the unplanned’: Coca-Cola on resolving ‘tensions’ with ready-to-drink push
Ellen HammettThe drinks giant’s new partnership with Absolut is taking a different creative approach focused on easing a ‘tension’ arising in Gen Z and millennials.
Marketers ‘overestimate’ chances of achieving brand loyalty, study finds
Ellen HammettA new comprehensive study into the science of loyalty reveals key drivers of consumer behaviour, highlighting how marketers can succeed in the “phenomenally hard” task of engendering loyalty.
Müller Light repositions with the aim of ‘reigniting’ brand and category growth
Ellen HammettAmid a declining diet yogurt category, the dairy brand hopes a new product, design and campaign will unlock growth opportunities in the segment.