Growing market share ‘most important job’ for marketers
Ellen HammettExclusive Marketing Week data also reveals only a quarter of marketers see growing profit margins through price as the most important part of their remit.
Financial Times taps into audience ‘superpower’ with new campaign
Ellen HammettThe ‘Reach our Readers’ platform invites the media and marketing industry to engage with the publisher’s 22.4 million readers globally.
N Brown to ramp up marketing spend by £10m
Ellen HammettThe owner of fashion brands Simply Be and JD Williams plans to significantly scale marketing spend over the next year in a bid to build its brand.
Marketers ‘preoccupied with wrong effectiveness metrics’, study finds
Ellen HammettA new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere.
Lululemon admits it has work to do on ‘low’ brand awareness
Ellen HammettThe premium athleticwear label has been investing in brand building to boost awareness and customer acquisition, as it eyes improvements to its speed-to-market.
Marketers prioritising analytics as martech budgets recover
Ellen HammettInvestment in martech is bouncing back after a period of cuts and uncertainty, with a clear focus on first-party data and advanced attribution, new research reveals.
B&M: We don’t spend money on marketing, we create content
Ellen HammettHailing the company’s “laser focus on low prices”, CEO Alex Russo says the value retailer has no interest in retail media.
Pepsi CMO Todd Kaplan to step down
Ellen HammettAfter almost two decades at the drinks giant, Kaplan is stepping aside to pursue new opportunities.
Bad bosses, sleepless nights and brain block: Marketers on overcoming imposter syndrome
Ellen HammettRather than viewing imposter syndrome as a personal failing, should marketers see it as a structural issue society and business must address?
‘An ever-accelerating hamster wheel’: Why are marketers doubting their abilities?
Ellen HammettFrom the strain of an ever-expanding remit to dealing with LinkedIn ‘one-upmanship’, marketers’ confidence in their abilities is being put to the test.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
‘Skills vs oomph’: How and where are brands finding standout marketing talent?
Ellen HammettMarketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.
Why brands could be losing billions by failing to make their marketing more disability inclusive
Ellen HammettBrands have made great strides in many areas of diversity in recent years yet disability representation and inclusion is often neglected. Accessibility is rising up the mainstream agenda – and brands are starting to pay attention.
Six trends that will shape media in 2023
Ellen HammettFrom a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
How one startup is leading the fight against food waste
Ellen HammettToo Good To Go hopes it can make people feel as emotional about the issue of food waste as they do plastic, and that Covid-19 will change people’s relationship with food for good.