Covid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
More than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
Tesco’s brand health is at the highest level since 2011 after recording improvements in customer perceptions across all key areas.
Bateson has been instrumental in The Guardian’s recent rebrand and move towards supporter-led journalism.
Channel 4 has made six commitments to anti-racism in light of recent global events and hopes it can use its influence to accelerate real, tangible change across the industry, both on- and off-screen.
There have been particularly strong increases in measures for future perceptions of personal finances and the economy this month, however it remains to be seen whether this will translate into a better economy that marketers can get their teeth into.
As non-essential retailers prepare to reopen their doors, it is clear customer experience will play an essential role in reassuring shoppers and ensuring a safe and stress-free return to Britain’s high streets.
From faster decision-making to building relationships with colleagues, marketers that have started a new job during lockdown are learning valuable new skills in spite of the challenges that come with remote working.
M&S’s NPS scores are up across the business so it makes sense that it would want to make these capabilities more robust and more visible to shareholders.
The Advertising Standards Authority is hoping to have an in-house data science team in place by the end of the year to help it regulate online ads more effectively and efficiently.
The new CEO of Sainsbury’s believes the changes will help the supermarket get closer to customers, who he also says he will be spending a lot more time with in focus groups.
Eharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
There are positive signs that companies are taking the importance of increasing diversity at the most senior levels of leadership more seriously.
ABC wants to better help newsbrands manage the narrative that suits their strategy, with News UK one of the publishers that will take up the option to report its circulation figures privately.
Marks & Spencer is cutting its marketing spend by £50m this year, with much of that saving coming from TV and press as the retailer turns to social media amid the pandemic.