‘Bullish’ Brits enter 2018 with increased levels of consumer confidence
Ellen HammettThe latest consumer confidence barometer from GfK reveals a boost in consumer confidence across all categories in January.
Alibaba kicks off Olympics sponsorship with first global brand campaign
Ellen HammettThe Chinese e-commerce business is looking to reach two billion consumers and “tens of millions” of merchants worldwide by 2036 as part of a decade-long sponsorship of the Olympics.