The Performance Multiplier
As a marketer, you know you’re going to be judged on delivering short-term performance marketing results like driving traffic to your site. You’re also aware that longer-term brand-building is crucial to support ongoing business growth. If you find yourself constantly torn between delivering the long and the short – and trying to balance your budget to achieve both – radio advertising can help!
Our ground-breaking study Radio: The Performance Multiplier demonstrates how radio advertising boosts daily web sessions by 9% on average, and twice as cost-efficiently as other ‘demand-generation’ media. Alongside boosting short-term response in this way, radio also creates positive brand effects at no additional cost – which can help generate greater demand in the longer-term.
Download the report now to find out how reallocating budget to radio boosts things like organic search, paid search and paid social results at no extra cost.