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A year in loyalty, data and retail media
Loyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
Holiday Inn owner flags growth of ‘revamped’ loyalty scheme amid rising revenues
Niamh CarrollHalf of all room nights booked in IHG hotels in 2022 were driven by its loyalty scheme, which has grown its membership 27% following its relaunch in April.
How to navigate the potential pitfalls of the metaverse
Marketing Week PartnerWe take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
Why Premier Foods is increasing investment behind its home dining campaign
Niamh CarrollCMO Yilmaz Erceyes says the growing campaign is helping to recruit new and younger consumers into Premier Foods’ brands for the first time with its informational approach.
TikTok on empowering the next generation of Paralympians
Amrit VirdiTikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
Balancing promotions and the rise of Guinness 0.0: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Barclays appoints VMO2’s Simon Groves as global brand boss
Niamh CarrollSimon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
One CMO on coming ‘home’ to marketing after years in general management
Niamh CarrollCMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.