WEBINAR: Is this the make-or-break moment for marketing effectiveness?
The Language of Effectiveness, Marketing Week’s agenda-setting report in partnership with Kantar, is back for a third year. Results show that in 2024, faced with economic and budgetary pressures, marketers have reached a crucial moment in their crusade to instil a culture of effectiveness within their brands.
Join this exclusive webinar as we debate the research findings and offer key insights, including:
- CMOs’ tips on how to establish marketing’s commercial credibility
- Why creative quality has surged up the agenda
- What return on investment (ROI) really means, and how marketers can define it for their organisations
- Real-life examples of how artificial intelligence is boosting brands’ marketing effectiveness