Almost half of marketers ‘already using’ AI for market research
Matthew ValentineNew Marketing Week data finds widescale use of AI across various areas relating to effectiveness, with uptake amongst B2C firms and large businesses far higher.
‘Ready for de-growth’: Sustainable brands on thriving in a growth obsessed world
Matthew ValentineThe latest feature in our new series exploring marketing’s role in driving sustainability, we explore the reality of life as a sustainable business and the marketing challenge of “de-growth”.
Post-purpose and influencer ethics: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Patagonia affirming its commitment to purpose to the ethics of influencer marketing, it’s been a busy week. Here is my take.
‘Just selling on the logo’: Under Armour counts on marketing hire to ‘clean up’ messaging
Molly InnesFormer Adidas marketing boss Eric Liedtke will lead brand strategy, as CEO Kevin Plank claims the business lacked the “strength of leadership” to succeed.
WFA makes ‘difficult decision’ to discontinue GARM following X lawsuit
Grace GollaschThe WFA confirmed its decision to suspend GARM activities as the recent allegations from Elon Musk have “drained” the non-profit’s resources and finances.
Why It Works: How two meerkats made insurance memorable
Richard ShottonWhy It Works is a look at the behavioural science techniques that have inspired iconic marketing executions. First up, how Compare The Market created two fluent devices that created memorability in a low-interest category.
‘It’s forever work’: Patagonia on why it will never be ‘post-purpose’
Charlotte RogersDescribing the idea of a ‘post-purpose age’ as “baffling”, EMEA marketing boss Tyler LaMotte insists the company is “all in” on its mission to save the planet.
Burger King: We won’t ‘overreact’ to softer sales
Niamh CarrollRestaurant Brands International is resisting the temptation to “overreact” in an increasingly promotional environment, despite Burger King’s sales slip.
Deliveroo talks up ‘reinforced value’ in bid to become subscription first business
Charlotte RogersWith a goal to become subscriber driven by 2026, Deliveroo has revamped and renewed its loyalty proposition to create a tier for “every customer”.
The Week in Tech: Google’s monopoly, AVoD growth and a ‘forever mouse’
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Should marketers lead the sustainability agenda in business?
Michaela JeffersonThe first piece in Marketing Week’s new series – Setting the agenda: Marketing’s role in driving sustainability – we debate whether responsibility for sustainability should be part of the marketing remit.
Want a brand fit for the future? Understand its past
Mark RitsonUnderstanding your brand’s history and heritage is essential to successful brand management. Take your cue from your Latin marketing peers and respect the past in order to build for the future.
Disney CFO: ‘We’ve earned increased pricing in the marketplace’
Grace GollaschDisney CFO Hugh Johnson told investors that the growth in consumption and popularity of its offerings gave it the “pricing leverage” needed to make its streaming business profitable.
‘This lawsuit seems misguided’: Has Musk made a mistake suing over alleged ‘boycott’?
Niamh CarrollX’s decision to sue the WFA for allegedly leading a “boycott” of the platform looks likely to deepen the gulf between the billionaire and brands.
Airbnb mulls ‘marketing payback’ as localised approach pays off
Grace GollaschCFO Ellie Mertz tells analysts the business analyses “marketing paybacks” over days, weeks, months and years depending on whether the objective is short- or long-term growth as profit falls after softening demand in US.