Brands still ‘prioritising’ customer acquisition over retention
Marketing Week ReportersNew customer acquisition is considered the third most important metric for gauging marketing effectiveness in 2024, behind ROI and delivering business outcomes.
New customer acquisition is considered the third most important metric for gauging marketing effectiveness in 2024, behind ROI and delivering business outcomes.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the shift within brands towards doing ‘fewer things with intensity’ to Diageo and P&G’s search for balance, it’s been a busy week. Here is my take.
Warner Hotels’ first CMO wants to identify “a simple, sharp” way to talk about the brand and “pull that thread” through the whole experience.
The retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
Three things to remember as you go on holiday this year, but most of all, how important it is to take a break from it all now and again.
AI: Beyond the Hype. From potential biases in algorithms to data privacy concerns and compromised IP, marketers should ignore the ethical implications of AI at their peril.
When Google announced its rethink on ditching third-party cookies last week emotions across the industry were mixed, but for brands including Boots, Pearson and Symprove objectives are much the same.
Consistent marketing investment is a “priority” for AB InBev as it focuses on investing for “the long-term” following the Bud Light backlash.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Choosing to spread investment as widely as possible can be a reassuring strategy, but doing ‘fewer things, better’ is often a more profitable way to achieve growth.
Bodyform’s marketing boss explains how the brand leveraged data to inform its latest campaign, which brings together the whole product portfolio for the first time.
UK radio listeners are switching to commercial radio as 40.5 million adults over the age of 15 tuned into a commercial network each week this quarter, up from 39.1 million a year ago.
The company ramped up investment in marketing amid ongoing cautious consumer spending during the second quarter, which saw sales decline 3.6%.
EDF hopes its new brand platform will inspire customers to follow its journey to net zero – despite the “anger” many still feel towards the wider energy sector.
After committing to “over invest” in marketing last quarter, Adidas has kept to its word with increased activity fuelling a quicker than expected turnaround.