I read with interest John Shannon’s view of the need for global thinking and the UK market’s perception of it in “The right steps to fall into line” (MW November 25). Jean de Yturbe’s comment on English agencies’ lack of ability in handling international brands could be perceived as somewhat misplaced in light of agency […]
Homepride Foods has appointed its first head of marketing and boosted its marketing budget by 50 per cent to 12m. Paul Cousins moves across from his role as marketing controller for Spillers Foods to take up the new post. Both Homepride and Spillers are owned by Dalgety. Cousins’ role follows the appointment of Grey Advertising […]
British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]
The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]
Saatchi & Saatchi is having crisis talks with the Mars management this week in a desperate attempt to hold on to its business following the spectacular departure of Maurice Saatchi.
Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]
Channel 4 is to tackle the women’s magazine market head-on with a determined initiative to win revenue from advertisers targeting women. It aims to become an authority on women’s media consumption. The broadcaster has commissioned qualitative research, which will be presented at a seminar, Talking To Women, in London on February 3. Speakers will include […]
Grey Communications Group has won the ú8m Nynex account, beating competition from Chiat Day and Teamworks, the cable TV and telecoms giant’s incumbent agency.
More than half of shoppers are addicted to bargain hunting in sales, according to a new report entitled “The Promiscuous Shopper”, commissioned by loyalty specialist Air Miles. Northerners are generally more enthusiastic about shopping than their southern counterparts: for example, 51 per cent of the former agree with the statement “Shopping is fun”, compared with […]
Intel, the computer chip maker, took out a series of full-page advertisements over Christmas which apologised for a marketing blunder. The worldwide press ads, issued on December 22, said it wanted to “sincerely apologise for our handling of the recently publicised Pentium processor flaw.” It answered criticism from users, PC makers and the press after […]
Grey Communications Group has won the ú8m Nynex account, beating competition from Chiat Day and Teamworks, the cable TV and telecoms giant’s incumbent agency.
More than half of shoppers are addicted to bargain hunting in sales, according to a new report entitled “The Promiscuous Shopper”, commissioned by loyalty specialist Air Miles. Northerners are generally more enthusiastic about shopping than their southern counterparts: for example, 51 per cent of the former agree with the statement “Shopping is fun”, compared with […]
Zenith Media has clawed back 5m of Mars brands from rival media buyers days after Maurice Saatchi was ousted from Zenith parent Saatchi & Saatchi plc. The realignment is a signal that Mars’s year-long disagreement with Zenith over its winning of the 5m Terry’s Suchard business is now over. However, the decision appears to have […]
The Saatchi brothers are, or were, the nearest thing advertising had to a royal family. Their indisputable achievements were surrounded by an aura of mystique and prestige, knowingly and assiduously cultivated by themselves. Like Bagehot’s celebrated dictum on royalty, they determined never to let daylight in on the magic for fear of dissolving it. And […]
In the premier league of consumer goods, a promotion battle is fought out every day as special offers flood the shelves. And the results are good: this summer, items under promotion accounted for 20 per cent of the value of the average British