The Inclusive by Design theme is a rallying cry for businesses to build inclusive practices into their creative to ensure brands, products and communications are accessible for all.
The latest installment in Channel 4’s ‘Mirror on the Industry’ series highlighting transgender representation reveals fear of backlash is the main blocker of progress in trans-inclusive advertising.
Katie Jackson was appointed interim CMO in March, and will now lead the broadcaster’s marketing in a permanent post.
This year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
4Creative’s managing director Katie Jackson has been named interim CMO at Channel 4 as the business looks for a permanent replacement for Zaid Al-Qassab.
The outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
It’s hard to prove an ROI on training and development, but it’s crucial brands give space and support for their marketers to grow, say top marketers at Diageo, Channel 4 and Specsavers.
Zaid Al-Qassab’s departure comes as Channel 4 confirms it is cutting 18% of its workforce.
The broadcaster has shortlisted six brands to win the £1m Diversity in Advertising Award for 2023.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
To ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
The broadcaster believes remaining in public ownership will allow Channel 4 to become “a power in the digital world.”
Industry bodies claim a decision to keep Channel 4 in public ownership would ensure certainty for advertisers, who value the broadcaster’s unique proposition.
The broadcaster plans to unite all of its channels and services under the Channel 4 brand, with CMO Zaid Al-Qassab promising “one seamless experience” for viewers.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.