Created by ImpactSense Reports

The Future of Brand Tracking: Evolution or Revolution?

The concept of ‘brand’ has evolved significantly. It’s no longer just about logo recognition; it’s about understanding a brand as a holistic entity with a unique DNA that influences every customer interaction. This shift necessitates that brand tracking evolves too, moving beyond mere recognition metrics to requiring strategic insight.

At ImpactSense, we’re committed to challenging the status quo. Our mission is to connect insights with outcomes, making data-driven insights accessible and actionable. This dedication drove us to conduct extensive research, capturing the perspectives of 15 professionals across various sectors, including Financial Services, Consumer Electronics, Sports, Media, and more.

Our findings, compiled here in our brand tracking exposé, dissect how organisations perceive and implement brand tracking. We highlight common practices and innovative approaches, offering a comprehensive overview of the current state of brand tracking.

Download our exposé to discover how traditional and emerging forces are shaping the future of brand tracking.

"*" indicates required fields

First Name*

Last Name*

Phone*

Work Email*

Job Title*

Job Function or Department*

Job Role*

Other role

Industry*

Seniority*

Organisation Name*

Marketing Team Size*

Country*

Information about how we use your data.
For details of how we use the information you provide to us, please see our privacy policy.

Knowledge Bank is brought to you by Marketing Week, part of Xeim Limited, owned by Centaur Media plc. We would like to send you information about this and other events, products and services from Xeim Limited that may be of interest to you, including promotional materials and special offers. For more information, see here. If you do NOT want to receive these marketing communications, please email us at preferences@centaurmedia.com.

Information about how we may share your data with the sponsor of this content.
This content is being provided to you on behalf of our sponsor ImpactSense By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

Alternative means of accessing this content.
If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Centaur Media, Floor 14, 10 York Road, London, SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.

The Future of Brand Tracking: Evolution or Revolution?

More from Knowledge Bank

Search anything and hit ‘Enter’